The grocer's job

It's not enough, if you're a grocer, to just sell groceries at Christmas time. No, you still have to decorate just like the department stores.

You need special displays for those who are stocking up on the spirits for big parties or special dinners.

And to remind shoppers of their need for last-minute hostess gifts, you need a display of potted poinsettias and gift baskets just inside the main door.